Pebble is a sustainable home decor brand that embraces imperfections and rejects aesthetic conformity. This project challenged me to craft a visual identity that’s both minimalist and rebellious, subtle in its palette, but sharp in attitude. I explored how texture, irony, and restraint can coexist in a brand that feels intentional but not overdesigned.
I developed a visual system rooted in indie minimalism, drawing from recycled materials and mid-century modern forms. The use of terrazzo textures and offbeat object styling helped communicate Pebble’s eco-conscious yet defiant personality. I generated lifestyle imagery to reflect not just the product, but the attitude of the people who might own it.
This project sharpened my art direction and storytelling skills, particularly in crafting still life scenes with layered meaning. I explored generative image tools to prototype brand visuals and worked on tone of voice copywriting that’s dry, witty, and anti-perfectionist. The result is a brand that’s visually quiet but conceptually loud.
