As a film photographer, the culture around film has been a concern to me. Having worked with multiple labs throughout the past three years, there have been pros and cons that I have made note of.
Still'd aims to be all those pros simultaneously while promoting an inclusive, healthy and supportive culture.
Still'd aims to be all those pros simultaneously while promoting an inclusive, healthy and supportive culture.
Branding in this project intends to portray the inclusivity of said culture while focusing on the more technical side of the matter, which are colour and grain.
Grain has been a dominant texture throughout the identity, which on a deeper level, is a metaphor for the imperfections in life and how sometimes they are the things that allow you to embrace the moment with no concern about the outcome. Having laid that philosophy behind the brand, I did not look past any imperfections in the design journey.
Packaging
Print
Digital
Merch
